/ SWATCH /

 

The project is to create a concept store for SWATCH. It is a city which sits on the shores of a lake that acts like a mirror, resulting in one city erected above the lake while the other one being reflected. When travevllers arrive, they can view two cities, with the one on top being the reality and the bottom one being the reflected image.  Having said that, the two cities are not the same at all, because nothing that exists or happens in Valdrada is symmetrical. Not everything that seems valuable above the mirror maintains its force when mirrored. The intention was to achieve “ Same City yet Different”. 

 

As reflection is the image and representation of the real object, the counterpart of reality yet virtual, when the real object is being reflected above moving water, its reflections turns out to be distorted, with its lines and angles being curved. By grasping this characteristic,  the two Valdradas are constructed in grids to bring out the contrast between the reality and the virtual world. To create such diverse atmosphere, the city on top would be in regular form while the bottom one would be twisted and distorted, resulting in an irregular form. The regular Valdrada symbolised a neat and ordered society, in which from its outlook it seems that every little details are meant to be pursuing perfection. But through the reflections, the city is deteriorated and distorted, revealing the inner core of the society. It relates back to the actual world, everything seems to be in order and perfect when the ability to control exists, however through its own reflections, when the power vanished, unleashing every little details, one can see  clearly how the ‘real’ world is being forced and twisted. It is down to the citizens to define which cities is actually ‘righteous and justice’ .